Intent Data Providers: 16 Platforms Compared, With Prices

Most comparisons of intent data providers stop at the logo and the demo button. This one goes as far as the price. I opened the official pricing page of each of the 16 intent data platforms below in October 2026 and wrote down what it says, including when it says nothing. Eight of them publish a number, Sendable included. The other eight quote after a sales call, and that fact alone tells you who they are built for.

The short version. If you have a marketing team and a five figure annual budget, the account level players (Bombora, TechTarget, Intentsify, 6sense, Demandbase, ZoomInfo, G2) tell you which companies are researching your category. If you are a founder doing your own outbound, start with first party and person level signals from tools that publish a price, several of them under $250 a month. I run a LinkedIn prospecting agency, so my bias is toward signals that name a person you can write to today.

What intent data providers actually sell

Intent data software is one label covering three very different products. Sorting them out saves you three demo calls. If you want the definitions first, I wrote a separate guide to B2B intent data and the signals behind it.

Third party topic intent. A vendor watches content consumption across a network of publisher sites, then tells you "these 40 companies had a spike in reading about CRM migration this week". It is anonymous by design, so it lands at the account level, not the person level. Bombora is the reference implementation and its Company Surge data shows up inside several other tools on this list. You usually pick the topics yourself, which is a keyword exercise: the phrases from a buyer keywords list make better topics than your product category.

First party intent. Signals from your own property: who visited your pricing page, who came back three times, who opened the docs. You already own the raw data. The tool's job is to turn an anonymous IP into a company, and sometimes into a named person, then push it somewhere useful.

People and event signals. Job changes, hiring posts, webinar attendance, LinkedIn engagement, community activity. Not "intent" in the Bombora sense, but far more actionable for a small team, because a signal on a person gives you a first line to write. The ones that work, with real LinkedIn examples, are in my guide on how to identify buying signals.

Most vendors now mix at least two of the three. Ask which one is theirs and which one is resold.

How to compare intent data platforms without sitting through four demos

Six questions settle it faster than any feature grid:

1. Where does the signal come from? Own network, publisher co-op, review site, your website, or a public source like job boards.
2. Account or person? An account level spike tells you a company is in market. It does not tell you who to message.
3. How fresh? Weekly topic surges are a planning input. A pricing page visit this morning is a same day action.
4. Who does it cover? Several visitor identification tools resolve individuals in the United States only.
5. How does the signal leave the tool? CRM object, Slack alert, webhook, or straight into an outreach sequence. This is where most intent data dies: it arrives in a dashboard nobody opens.
6. Is the price public? In this market, a published price is a strong signal that the product is built for teams your size.

Signal and LinkedIn outreach in one tool

1. Sendable

Full disclosure: my cofounder and I build Sendable, and it sits at the top of my own list, so weigh this entry accordingly. It is not a topic intent feed. It reads person level signals on LinkedIn (hiring at the company, a recent job change, engagement on posts about a topic, a visit to your profile, a follow of a company page you run), uses AI to drop the people who do not match your ideal customer, and puts the rest into the LinkedIn sequence you set up, from the connection request to the follow ups. The messages are yours to write, and so are the replies. LinkedIn only, no email. Its price is public and flat: $49 a month for each connected LinkedIn account, or $490 a year per account.

Account level intent data providers

These are the names in analyst reports. None of them publishes a price: each one quotes after a demo or a sales call.

2. Bombora

The topic intent standard. Bombora runs a co-op of B2B publisher sites and turns content consumption into Company Surge scores by topic. Forrester named it a Leader in The Forrester Wave: Intent Data Providers for B2B, Q1 2025, and called it "the gold standard for account-level intent data feeds", per Bombora's own release. No price on the site, demo request only. Worth knowing that when another tool advertises "intent data", it is often Bombora underneath: Cognism and Common Room both name Company Surge on their pricing pages.

3. TechTarget Priority Engine

Informa TechTarget sells intent from its own audience rather than a co-op: its Priority Engine page cites more than 58 million permissioned members across 220 media properties, and promises prospect level data on which technologies specific people are researching. That makes it one of the few account level platforms that also names people. It was a Leader in the same Forrester Wave, where it was also named a Customer Favorite, per Informa TechTarget's release. The audience is technology buyers, so it fits vendors selling IT and software. No price, demo and contact sales only.

4. Intentsify

The third Forrester Leader that most comparisons forget. Intentsify says it monitors more than 460,000 B2B content sites and offers intent at the buying group and persona level, then activates it through advertising, lead generation, email and events. It reports the highest Current Offering score in that Wave on its Forrester page. Built for a demand generation team running campaigns, not for one founder. No public pricing page.

5. 6sense

Predictive account scoring on top of intent, ads, and an orchestration layer. The pricing page shows three editions built around Sales Intelligence, data credits, and the predictive AI model, with no numbers and a demo button. Built for a revenue team with an ABM motion, an admin, and a CRM someone maintains. Overkill below roughly ten people in go to market.

6. Demandbase

The other ABM platform. Its pricing page describes the model without giving a number: a platform fee that covers the software and services, plus a flat fee per user. That structure matters more than the headline price, because the per user fee is what makes it expensive as the team grows.

7. ZoomInfo

Intent is bundled into the wider sales intelligence product rather than sold alone. The pricing page lists sales packages (Professional, Copilot Advanced, Copilot Enterprise) and marketing packages (Marketing Demand with 25 intent topics, ABM Lite with 100, ABM Enterprise with no limit). There is no number: the page says pricing depends on features, number of licenses and credit usage, and the sales team quotes it.

8. G2 Buyer Intent

A different and, for some products, better signal: activity on G2 itself. The G2 buyer intent page lists product and category page views, competitor comparisons, pricing page engagement and review reading, which is evaluation stage behavior rather than early research. No price on the page, contact sales only. If your category has an active G2 page, this is the highest quality third party signal you can buy.

Sales data platforms with intent bundled in

9. Cognism

A contact database with intent attached. Cognism's pricing page says its intent layer is Bombora Company Surge data, with up to 12 topics picked from a library of more than 11,000, and only on the Pro plan. Standard and Pro run on credits allocated per seat, with no published amount. Sensible if you need European mobile numbers anyway and want intent in the same tool.

10. Apollo.io

The cheapest way to get a database, sequences and intent topics in one place. The pricing page lists a free plan with one intent topic, then Basic at $49 and Professional at $79 per seat per month billed annually, both with six intent topics, and Organization at $119 per seat per month billed annually, three seat minimum, with twelve. The page does not say where the topic data comes from, so ask before you treat it like Bombora.

Website visitor identification tools

First party intent, priced for smaller teams. This is where a founder should start.

11. Leadfeeder (Dealfront)

Company level website visitor identification with a European focus. The Leadfeeder pricing page lists a free Lite plan, Discover from €79 a month billed annually (€113 billed monthly), Activate from €369 a month billed annually (€527 monthly), Scale from €599 a month billed annually only, and a custom Enterprise tier. Mature product, good CRM connections, company level rather than person level.

12. Koala

Built for product led companies: website visits plus product usage, scored into an account list your reps can work. The pricing page is one of the clearest in the category: a free plan with 2 seats and 100 credits a month, Starter at $200 a month with 1,000 credits, Growth at $1,000 a month with 5,000 credits, and a custom Business tier. If you have a self serve signup and want to know which trials deserve a human, start here.

13. RB2B

Person level identification of your United States website traffic, pushed to Slack. The pricing page lists a free plan that stops at company level (150 resolutions a month), Starter at $79 a month that pushes LinkedIn profile URLs but no emails, Pro from $149 a month with business emails and integrations, and Pro+ from $199 a month with what RB2B calls premium resolution. Person level identification is United States only, and RB2B states its own coverage rates, between 15 and 45 percent depending on the plan, so treat volume estimates as estimates.

14. Warmly

Website deanonymization plus chat and AI follow up in one product. The pricing page does publish numbers, and they are higher than the tools above: AI Web Deanonymization at $10,000 a year (or $4,875 a quarter), Inbound Chat at $20,000 a year, AI Inbound Autopilot at $30,000 a year, each with 10,000 credits a month, and a GTM Signals package at $10,000 a year on top. No free plan. Priced for a funded team with real inbound traffic.

People level and social signal tools

Two vendors here resolve signals to a named person and stay in the intent data conversation because they also sell web and intent signals. For tools that focus on LinkedIn and person level signals, with prices and a signal by signal matrix, see my comparison of buying signals tools.

15. Common Room

Aggregates signals from many places at once: your website, your product, your LinkedIn company page, community platforms, job changes, then resolves them to a person. The pricing page starts at $2,500 a month billed annually for Essential (5 seats, up to 100,000 contacts, 6 Bombora Company Surge topics), with custom Advanced and Enterprise tiers. The most complete person level signal product on this list, and priced accordingly.

16. UserGems

Job change tracking is the first signal UserGems lists: when someone who knew your product moves to a new company, that is a warm account. Its site counts more than 30 native signals, including hiring and website visits. UserGems publishes its plans, and they are enterprise sized: Core at $40,000 a year, Advanced at $75,000, Elite at $150,000, with contact level intent and web deanonymization only on Elite. It pays off when you already have thousands of past users and buyers to track.

Trigify, a LinkedIn engagement tracker that used to sit in this section, is closing: its team joined HubSpot (announced 23 September 2026) and the standalone platform shuts down on 22 October 2026, per Trigify's notice. Accounts are not migrated. If you used it to find LinkedIn engagers and another tool to message them, my list of Gojiberry AI alternatives covers tools that do both in one place.

Side by side: signal, price, and who it fits

Prices read on each vendor's official page in October 2026. "Not public" means the vendor publishes no number.

Two things stand out once it is laid out like this. First, the price gap is enormous: the same category holds a $79 a month tool and a $150,000 a year contract. Second, price tracks resolution and delivery, not signal quality. The expensive tools are expensive because they resolve identity at scale and orchestrate across a team, not because their signal is ten times better.

Intent data pricing

Intent data pricing splits by band, and the band tells you more than the logo. Here is every published price from the table above, sorted by what it costs per month. Annual prices are divided by twelve where I give a monthly figure.

One plan sits above every band: UserGems Elite at $150,000 a year, the only tier where it adds contact level intent and web deanonymization. The pattern holds at both ends. Apart from Apollo's handful of intent topics, everything a founder can buy without a sales call is first party or person level, and third party topic intent at volume always goes through a quote.

Bombora alternatives for smaller teams

People search for Bombora alternatives for two reasons: a contract quoted on request is too big a step for a small team, or account level surges do not tell them who to write to. The right alternative depends on which of the two it is.

You want the same topic data with a smaller ticket. Two tools include Bombora Company Surge in a product you may buy anyway. Cognism includes it on its Pro plan (up to 12 topics, price on request). Common Room includes 6 Bombora topics in Essential, the only one of the two with a published price, at $2,500 a month billed annually.

You want topic intent at the lowest published price. Apollo is the only vendor here that sells intent topics on a self serve plan: one topic free, six on Basic or Professional from $49 per seat a month billed annually. It does not name the source of that data, so compare a few accounts against what you already know before you trust the surges.

You want an equivalent at enterprise scale. TechTarget Priority Engine and Intentsify were Leaders alongside Bombora in Forrester's Q1 2025 Wave. They are alternatives in coverage, not in price: both sell on request.

You do not actually need third party intent. This is the case for most teams under ten people in sales. Start with first party signals: RB2B, Koala and Leadfeeder all have free plans. Then add person level signals from LinkedIn, where a job change, a hiring post or a comment on a competitor's post gives you a name and a reason to write.

How to choose if you are a founder doing your own outbound

You do not need topic intent. Topic intent answers "which of these 5,000 target accounts should marketing warm up this quarter". If you are sending your own messages, your question is "who do I write to today, and what do I open with".

What I would do, in order:

1. Start with signals you already own and pay nothing for. Website visitors, trial signups that went quiet, people who engaged with your posts, your first degree network. RB2B's free plan or Koala's free plan will cover the website part.
2. Add one paid person level source that matches where your buyers actually are. LinkedIn engagement if they post, product usage if you are self serve, G2 if your category has traffic there.
3. Wire the signal to an action on the same day. A Slack alert nobody acts on is worth zero. The signal has to land in a sequence, a task, or your inbox with the context attached. That chain from signal to first message is what auto prospecting on LinkedIn automates, and it is also where you decide what stays manual.
4. Only then consider third party intent, once you have a team large enough that someone owns account prioritization as a job.

The failure mode I see most often is buying the signal and never changing the message. A pricing page visit is only useful if your first line references it. If the message that follows the signal is the same template you sent everyone else, you have bought an expensive list.

Where Sendable fits

Account level intent and Sendable answer two different questions, and they combine better than they compete. A Bombora or TechTarget feed tells you which companies are researching your category. Sendable works one level down, on LinkedIn, and looks for people who just did something you can mention in a first message.

For someone coming from intent data, the useful ones are the signals that sit closest to a buying decision: a company hiring for the role your product supports, a job post that names a tool or a keyword you care about, a new leader who changed jobs in the last 90 days, people reacting to posts on your topic or to the influencers your buyers follow, and visitors of your own profile when the account has LinkedIn Premium. It also covers your own audience: followers, newsletter subscribers, poll voters, company page followers, LinkedIn event attendees, first degree connections and People you may know. If you already pay for an account level feed, pull the contacts at the accounts it flagged, import them as a CSV, and they enter the same LinkedIn sequence as any other signal.

The automated part is detection, the AI filter and the sequence. You keep the writing and the conversations. It does not do email, and it does not see website traffic, so pair it with RB2B or Koala if that matters to you. You can read how Sendable turns LinkedIn signals into conversations, or connect one account during the free 7-day trial, no card needed.

FAQ

What is the best intent data provider for a small B2B team?

For a team under ten people, the best intent data providers are the first party ones. RB2B (free to $199 a month) or Koala (free to $1,000 a month) turn traffic you already have into named accounts or people. Third party topic intent from Bombora or 6sense assumes a marketing team and a budget you probably do not have yet.

Should I buy first party or third party intent data first?

First party, in almost every case. Your own website and product data is cheaper (free plans exist at RB2B, Koala and Leadfeeder), more accurate, and already about your product. Third party data from Bombora's publisher co-op or TechTarget's network of tech media sites adds reach, spotting accounts that never visited you, but it is only sold through a sales quote and needs someone to act on it every week.

Do intent data platforms integrate with CRMs?

Nearly all of them do, and it is the first thing to check. The account level platforms push scores onto CRM account records. Koala, RB2B, Warmly and Common Room sync people and alerts to your CRM and Slack. Confirm which direction the sync runs and which object the signal lands on before you sign.

Are there free intent data providers?

Yes, at the first party end. RB2B, Koala, Leadfeeder and Apollo all publish free plans: website identification for the first three, one intent topic and a small credit allowance for Apollo. No vendor gives away third party topic intent at volume, because they pay for the underlying network. Free plans cap volume and identification rates, so treat them as a test.